Archers News

U2’s The Edge Pulls out of Tescos

Posted in Food and Drink, Pizza, U2 by archersnews on January 6, 2011
The Edge's Pizza no longer on sale in Tesco's

The Edge Pizza

After a year of disappointing sales, U2’s The Edge has finally decided to withdraw his To The Edge Pizza from supermarket giant Tesco’s.  A spokesman for Tesco’s attributed the low sales figures to supply difficulties and increased competition from manufacturers such as Pizza Express’s own brand frozen pizza. The U2 star, real name Sebastian Egremont-Jones, is said by sources to be “very unhappy” about the collapse of the Tesco deal, vowing that “arses are going to roll”.

Original story from January 2010


Chinese Restaurant Name Change is “Completely Woking Crazy”

Posted in Food and Drink, General Interest by archersnews on February 12, 2010
The Magic Wok - may be forced to change name

The Magic Wok – may be forced to change name

One of London’s best loved Chinese Restaurants, the “Magic Wok” in Hackney, North East London has been ordered to change its name in a move that has been branded “mindless, interfering and petty local government”.

Magic Wok’s owners Wi and Lavinia Wong have been ordered to change their name or face closure. Mike Harris of The London Borough of Hackney has written to them stating “To use ‘magic’ in this sense, describing your wok as ‘magic’, clearly suggests or allows the impression to be formed that your establishment, its wok, food or noodles somehow possesses supernatural powers. As no evidence has been shown to support this claim you are asked to find a more factual description of your establishment by February 15th failing which our officers will take out an injunction against your establishment.”

Local MP Tom Hollingsworth has called it “plain nonsense” saying “it is completely outrageous, petty and interfering local government at its worst. I can’t believe anyone in their right mind would come to the Magic Wok expecting a magic show or expecting David Copperfield to be working in the kitchen. It’s clearly just a light-hearted name.”

Mike Harris told us however “These guidelines are there to protect the consumer. We are merely asking Wi and Lavinia Wong to make a small name change so it is within the council and Fair Trading Standard’s guidelines”.

But what of the neighbouring “Noodle Fun” restaurant. Surely that is also objectionable? Mr Harris replied “That case had been thoroughly investigated. Fun in that sense was actually the name of the proprietor. Had it been meant in the usual sense of ‘joy’ or ‘gaiety’ we would certainly have taken firm action”

Mr Wong told us  “Mike Harris has made our lives a nightmare for months now. Writing to us many times and even carrying out random inspections – once even in the dead of night”.

Mrs Wong added: “The reason is pretty obvious to me anyway – he’s been knocking off Jenny Lin, the owner of the Hot Dumpling for months now. It‘s something to do with that, just to drive us away.“

Mike Harris did not return our call yesterday.

U2’s The Edge ‘Not Happy’ about Pizza sales

Posted in Food and Drink, General Interest by archersnews on January 27, 2010

Taking it to the Edge

Taking it to the "Edge"

U2’s The Edge
is said to be ‘unhappy’ about sales levels of his new ‘To the Edge Pizza’ launched in September with UK supermarket giant Tesco’s. The guitarist, real name Sebastian Egremont-Jones,  is in talks with the chain to offer a possible 2 for 3 deal to bolster sales.

A shopper ignores the guitarists new offering

Missing The Edge. A shopper ignores the guitarist's new offering yesterday

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