Archers News

U2’s The Edge Pulls out of Tescos

Posted in Food and Drink, Pizza, U2 by archersnews on January 6, 2011
The Edge's Pizza no longer on sale in Tesco's

The Edge Pizza

After a year of disappointing sales, U2’s The Edge has finally decided to withdraw his To The Edge Pizza from supermarket giant Tesco’s.  A spokesman for Tesco’s attributed the low sales figures to supply difficulties and increased competition from manufacturers such as Pizza Express’s own brand frozen pizza. The U2 star, real name Sebastian Egremont-Jones, is said by sources to be “very unhappy” about the collapse of the Tesco deal, vowing that “arses are going to roll”.

Original story from January 2010